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The Full Story

About Amai

We're on a mission to lift and strengthen mothers around the world...one mom at a time.

They say whoever rocks the cradle rules the world. And throughout all of history, that place has been held and owned by Mothers. Women of virtue, strength and wisdom ensuring that the next generation was prepared for life as competent, compassionate, and confident adults.

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Once the most cherished priority of all society, it's no secret that our worlds' mothers are now under constant attack, whether it be subtle influences that lead to motherhood misery or overt efforts to demote, devalue, and replace the role mothers play in the world. 

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You can see the impact it's now having on our society and this rising generation.

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Our mission is to strengthen and empower you to retake your rightful place in this world:

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The keepers and shapers of our future.

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The Mission

We're here to help every woman BE and FEEL valued in their divine roles as mothers.

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The Vision

There was a day when mothers were considered to be the highest, most cherished, and most revered position in society.

 

Everything in society, from working dads, to government focus, to private and non-profit charities, had strengthening mothers and families (either directly or indirectly) as its primary goal. They understood that healthy, competent, invested, and valued mothers were the key to thriving & sustainable societies.

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But somewhere along the way, we forgot that and went from "those who rock the cradle rule the world" to "boss-babes win the day." Chasing status, wealth, and title in exchange for our place and influence in the home.

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The world we're striving for is one where mothers want to reclaim their rightful and cherished place as keepers and shapers of our future.

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The Host

Aurora is a mother of four and has always been passionate about defending the family as the fundamental unit of society. From encouraging one mother at a time, to presenting at the United Nations in New York, she believes that every effort spent on strengthening the family is worth it.

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Aurora Ninow

Mother of 4

Designer and Creator of Amai

Host of The Amai Podcast

Former Co-Presenter at the United Nations

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Our Mission at Amai is to Strengthen Mothers Around The World and Help Them Feel Valued in Their Divine Role as Mothers.

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Check us out on YouTube or Spotify or any other platform where podcasts are found.

Amai

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The Shona Translation For The Word "Motherhood."

All Rights Reserved, Made Possible by Passion for Progression

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